OUR HISTORY

I'M NOT THEM, the brand you wear with pride, was born on July 13, 2020 at 03:43, driven by the ambition to bring a completely new and original vision to the world of streetwear. Since its inception, the brand has set out to break the traditional patterns of fashion, creating a strong and unmistakable identity. The essence of I'M NOT THEM is enclosed in a key concept: individuality. The brand celebrates diversity and the courage to be authentic, far from the standards imposed by society and the conformism of current trends. Each piece represents an act of stylistic rebellion, a declaration of autonomy, which invites the wearer to stand out and express their personality without compromise. In a world where homologation reigns supreme, I'M NOT THEM embodies the desire to be unique, pushing those who choose it not to follow the crowd but to create their own path in the panorama of contemporary urban fashion.